Pricing the home correctly – this is the single most important factor in the successful sale of your home.
PRICING IS AN ART AND A SCIENCE.
Who better than a realtor who is also a licensed appraiser to get your home priced right for the best possible sales outcome.
Every house selling on the market (with financing) must be sold twice; once to a prospective buyer and then again to the bank (through the bank’s appraisal). With escalating prices, the second sale might be even more difficult than the first. Given Scott’s experience as an appraiser and realtor Scott is able to better anticipate potential appraisal issues and build greater rapport with fellow licensed appraisers.
Once we assess the market, and determine our pricing strategy then after prepping your home for the market (possibly painting, remodeling, staging, landscaping, etc.) we leverage our social media and online efforts with high quality professional photos. According to NAR, the National Real Estate Association, 90% of buyers are first drawn to a property (online or otherwise) by good quality photographs. In fact, realtors that invest in professional real estate photography sell homes 32% faster and for 10-20% higher prices.
The combination of high quality professional photos and effective online marketing creates a high level of interest. Only 9% of realtors use social media advertising (Facebook, Instagram, Twitter, etc.) to market their property listings. This Listing Syndication gets your home on hundreds of websites (Including Realtor.com, Craigslist.com, Trulia.com, Zillow.com, etc.) for maximum exposure.
In addition we market to local agents that transact business in your homes area, as well as advertise in local newspapers including the San Francisco Chronicle, East Bay Times (formerly the Oakland Tribune and Contra Costa Times), and the Montclarion which circulates throughout the Oakland Hills. We will also send out mailers and/or door knock 300 of your neighbors. Oftentimes neighbors will inform others of your listing.